Siano Selected for the 2006 Red Herring 100 Europe

Award Recognizes the 100 Most Promising Firms Driving the Future of Technology

PARIS - May 8, 2006 - Red Herring today announced that Siano Mobile Silicon, a fabless manufacturer of integrated semiconductor receivers for mobile digital television (MDTV), is a recipient of the 2006 Red Herring 100 Europe award, a selection of the 100 private companies in Europe, Middle East, and Africa (EMEA) that play a leading role in innovation and technology.

The Red Herring 100 Europe award will be granted at the Venture Market Europe 2006 conference, a forum for technology's most exciting companies to share their insights on the future of innovation and the entrepreneurial journey. Taking place May 8-10, 2006 in Paris, this three-day conference will investigate how to best capitalize on innovation as an entrepreneur, investor, or corporate strategist.

Siano Mobile Silicon, headquartered in Israel, designs and markets semiconductor solutions for the emerging mobile digital TV (MDTV) market. Its first product, the SMS1000 is now in mass production stage, and has been designed into a number of hand-held devices that will be launched to market in H2/2006 and H1/2007.

"We are honored to have been selected by Red Herring for this prestigious award," said Alon Ironi, CEO, Siano. "It is a testament to Siano's record in coming up with the world leading product for the Mobile Digital TV market, a product that stands out due to its enhanced performance, dramatically low power consumption, and the unique ability to support a number of mobile TV standards and spectrum ranges on one silicon chipset. Siano is committed to enable TV everywhere with its products, optimized for hand-held devices."

Red Herring's lists of top private companies are an important part of the magazine's tradition of identifying new and innovative technology companies and entrepreneurs. Red Herring's editorial staff rigorously evaluated more than 600 private companies in EMEA, through a careful analysis of financial data and subjective criteria, including quality of management, execution of strategy, and dedication to research and development. The Red Herring 100 recognizes companies with the highest potential to transform current markets or to create entirely new ones.

About Siano Mobile Silicon
Established in June 2004, Siano Mobile Silicon (www.siano-ms.com) provides integrated silicon receivers for the mobile digital TV (MDTV) market. Tailored specifically for handheld and mobile devices, the company's all-CMOS multi-standard solution overcomes formidable engineering challenges such as mobility reception, hand-offs, power consumption, form factor and small antenna. The company was founded by a group of Israeli entrepreneurs with vast experience in semiconductor modems, mobile phone architecture and digital TV systems. In March 2005 the company secured its round A of financing of $11.5M from JVP, Walden Israel, and Star Ventures. The company has 45 employees. It is based in Israel, with business development offices in Beijing and Taipei.
For additional information on Siano Mobile Silicon's solutions, please visit www.siano-ms.com

Siano Press Contact:
Jennifer Hicks
ink Communications
1-617-488-0988 ext. 2
jennifer@theinkstudio.com

About Red Herring
Red Herring, Inc., founded in 1993, is a media company whose mission is to over innovation, technology, financing and entrepreneurial activity. Its staff of award-winning journalists tell readers what's first, what matters and most importantly, why.
Red Herring is dedicated to thorough research, relevant metrics deep financial analysis, in-depth reporting, crisp writing and thoughtful debate. We are a skeptical, intelligent and trustworthy source of information in technology business. Our primary obligation is to provide the most relevant, honest and independent information and analysis to our audience, with the conviction that an exceptional editorial product is the best catalyst for success and the best way to serve our advertisers and investors. Our content is original, compelling and actionable for industry executives and entrepreneurs.
A privately held company, Red Herring, Inc. is headquartered in Belmont, California. For more information visit www.redherring.com